We've long used the phrase "think outside the box" when it comes to coloring your hair. While it seems the least expensive and most convenient way to get rid of the grays or try a new look, in the end, it's not.
The blog Confessions of a Cosmetologist outlines the Top 10 Reasons Why You Shouldn't Use Box Color. Among them, that each coloring is custom to each person. Believe it or not, we think about our customers. A lot. What color compliments your skin, how a change in color can add the subtlety of a new look, and on and on.
So treat yourself to organic, professional hair color. As that other brand likes to say, "You're worth it," and we couldn't agree more.